Massimo Dutti: simple quality

Mid-tier Spanish label Massimo Dutti continues to impress with their carefully selected, prep-less, though classic range. We've already looked at their next season campaign, but today the label is putting their menswear offering offering under the microscope and showing off their latest men's pieces for spring / summer 2011.

H&M go eco-friendly

In producing their 'Conscious' collection, H&M have teamed up with Natasha Poly for their shoot. Using organic cotton and recycled polyester, the collection is photographed with simple whites against a backdrop of blues, and the environment is a key focus in this range. This may be a more common concept for large brands as we move even further into a society conscious of the environment.

Lacoste Spring 2011 New York

Swedish Hasbeens for H&M

When H&M and Swedish Hasbeens decided to team up, no doubt the wanted to produce a range that would impact, so why not produce a 70s trend shoe in the form of clogs.

Swedish Hasbeens have created three wooden-soled styles for H&M for Spring 2011. Available in a range of colours colours, one with straps, and one with a peep-toe slip on, these are worth keeping on your radar.

Massimo Dutti: quirks removed

Their quality I can't comment on (they're owned by Zara's parent, Inditex) as I've never bought any of the brand's offerings, but this I can say: Massimo Dutti's styling abilities are second to none. Particularly when it comes to their stores - step into their premises from Florence to London and you'll notice just how practiced they are at the art of visual merchandising, and just how well they tailor their presentation for each country and each individual store's layout. In this regard alone they differentiate themselves from Zara. More so their overall look however. While Zara leans towards precisely what's on trend, Massimo Dutti takes its cues from the classics. It is very much a poor man's Ralph Lauren, the prep and quirks removed for a result palatable to all.